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Video on Demand
Welcome to the Video on Demand Page for DigiMarCon Asia Pacific 2026.
Below are the video and slide decks for all the General Session keynote presentations on Thursday, September 21st, 2017 at Marina Bay Sands Expo and Convention Centre, Sydney, Australia.
General Sessions (On Demand)
Thursday, September 21st, 2017
Internet, Since it has begun has been disrupting everything, from the way we travel, the way we commute and how we stay in hotels.
It has also disrupted business, brands and business models.
There are 4.1 billion people in Asia Pacific, 1.9 Bn of which are internet users, 1.5 of which are active on social media.
The Digital Disruption Barometer
What people are most excited about:
2 billion invested in AR/VR in the past 12 months
FB has Oculus
Magic Leap has 1.4 billion dollars from Google
Samsung has shipped over 1 million VR Gear in 2015
With AI connected or driverless car the possibilities are endless
AR&VR in APAC
AR&VR will be big in APAC.
VR -The Virtual Reality Market in Asia is worth $30bn
AR -The Virtual Reality Market in Asia is worth AR – $90bn
What do brands do to adapt to the digital disruptions? They tend to follow trends and catch up with all that is existing.
How does AR/VR impact human perception of the brand? A lot has happened and not everyone is able to catch up, what is your brand doing?
What are you doing to cope up with Digital Disruption? How is your brand going to stand the Digital Disruption in 5 years? 10 years?
Artificial Intelligence in APAC
2025
“Asia Pacific Chatbots market is expected to register a CAGR of 37.4% during the forecast period 2017-2023”
Rise of the real robots- 35 million “personal use” robots forecast to be sold between 2015 and 2018
Artificial Intelligence is going to be the biggest 2020
IOT in APAC
Growth of Internet of things
South Korea has the highest number of IoT Penetration in APAC with 11. 2%
In Sydney, Australia alone, the top industries who will dominate IoT will be in: Telecom, Consumer and Transport.
The way we advertise, engage, track and measure will change….
• Media Buying- AI Automation audience and programmatic
• “Media Planners will be doing strategy rather than media buying perse. “
• Customer Service- Chatbots and Service Bots
• Creative Creation- automation, dynamic creatives, realtime changing of ad banners
• Deep Data and Analytics-each of us will have an ID that people will target, which are link to attributes that you can associate with markets.
• Phygital Experiences- AR and VR will drive phygital experiences.
Specifically regarding the packaging for e-commerce, some questions include:
– Is it best to show the retail pack which shoppers are most familiar?
– What other communications can be used that leverage this unique medium?
– How can I balance providing protection versus over packaging when shipping?
This presentation will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices) which helps answer these questions – and provides broader insights for optimizing product presentation in an e-commerce setting.
Our Physiological visibility has a consistent pattern
Our eyes are conditioned to be lazy, presenting data in an easy to read manner will promote engagement
Product image is king! E-shoppers use product image more than the text to infer and make decisions.
“People tend to gravitate to products with clear photos and description of the brand”
“Focus on the right product image, to create contrast and gain visibility”
“Amount of text determines the amount of information processing and also data selection.”
The value of gaining and losing audience is the same.
“The right visuals can help change perception of the product and brand.” – Melvin Ng from @PRSINVIVO
Going out and finding out what your audience is very important, knowing which platforms your consumers are using and how they consume it.
How do you find the balance between what your consumers want apart from what you want to say to them:
For content marketers before we do content we think about the marketing data metric that we want to measure and what content does well so we can optimize it or reproduce it.
Perception in asia very important.
We use a combination of traditional and social to be able to amplify our message.
Move away from vanity metrics and focus on the business metrics and the value it is bringing to the brand.- Kritika Srinivansan
@isentia
The power of copy:
So what? So what if you have likes shares, what is its business implications are you getting more engagements? Are people interacting with you more?
Content Marketing is important, But it has to reflect the business goals
“It is complimentary when you understand what makes your consumers tick.”
Content will amplify your brand and how your brand is reflected. Focus on the content and then test and amplify it.
Start smalls, show results and then scale.
Do you think there is a situation when we will be unable to avoid content waste?
80% – used content
20%- fail margin of error for content wastage
It is important to know that it is ok to fail and for some content to go to waste, Content Marketers should understand that.- Robert
Marketing Technology vs. AdTech which is more effective?
MarTech is more important, it allows us to be a lot more nibble and flexible without wasting content.- Robert
Automatic nurturing of streams and make It more personalized. – Robert
MarTech has a slight preference because of the customization of the content based on the consumers- Stan
Georges-Alexandre will explain you the best practices used by major brands to drive in-store traffic by using Internet. Get to know how Carrefour uses location-based marketing to generate millions of visits in their physical stores. Get to know how Google will drive even more footfall in the coming years through Google Search and Google Maps. Get to know how Apple, Google, Facebook, here and TomTom will transform the way consumers shops.
Learn how to cope with local voice search and its future: location-based advices. Your locations will need to be more than present on the web.
Local businesses and Retail companies will get to know:
– Why and in which direction the consumer journey will change.
– How to get the most of the current web-to-store offer on Facebook & Google
– How to prepare for the rise of location-based digital assistants
– How we did to generate more than 55.0000.000 in-store visits for our clients in 2016
“When consumers search it is to activate.”
More people depend on Google for searches, being present in Google is very important.
“Google Algorithm changes and we have to keep up.”
Managing Google my business is they are very dynamic, they change a lot and is getting more complex but it is imperative to be present where people are looking for you
Posts are published via the local page of the brand
“Add as many information as possible on Google “
“How is the future of Local search and web-to-store? It is clear that the future lies on voice search”
With assistants being more and more intelligent, consumers can get more access to brands and products.
“Leading to predictive location-based advices”
Web-to-store complexity will increase
In order to be able to win the local digital street fight, you’ll need to be able to manage your data streams!
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience.
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which have debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go off their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.
70% of people dislike mobile advertising
“People don’t like mobile ads because they are intruders that is why People use Ad Block softwares to skip ads”
380 million mobile devices use Ad-blocking Apps
29.8% Activate Limites Ad Tracking
30% of Ad fraud contribute to the increase in the ads on mobile
Mobile is all about Purpose- Look for the purpose of your content or ads, reach the correct market.
There are so many advertiser online that the landscapes looks like a fragmented mobile advertising landscape.
Dislike is proportionate to the ads if it is not aligned with the consumer’s purpose.
“Mobile is all about purpose, in comparison to other mediums of advertising the smartphone experience is the MOST direct with the highest sense of purpose. “
What to do with the increasing dislike: Increase alignment with user’s purpose
• 25% dislike search ads on google
• 40% dislike native ads on Facebook
• 70% dislike banner ads
• 73% dislike pop-up ads and interstitials
Search Ads has the best user experience because it is the most aligned with the user’s purpose
Mobile Advertiser has not been able to grow because of the misalignment of many ads to the consumer purpose.
Join us for a panel discussion with Caregiver Asia and Cialfo moderated by HubSpot on building a successful strategy for Sales and Marketing Alignment. Learn from these companies about how they have defined their funnel stages, implemented a service-level agreement between the two teams and lastly, how they’re tracking success through closed-loop reporting.
People buying your content is your influencer
Social Listening is important, know what your consumers want. SLT shows you where the conversation is happening
Meltwater – gives details
Facebook Graph API
Google Trends
Look for the prominent keyword in your content couples with a great copy.
Insights is very important.
Organize your story.
Tell a story with your data
When there’s challenges in Data that is where you get more data
Every minute we gat too much data
Get a data warehouse, get as much data as you need and you’ll give more to your consumers
80% of content is video
Companies not orioritizing veido are leaving money on the table
Videos help diriving conversion and ROI
88% of twitter users watch video content on twitter
Video Content Marketing- about creating distributing valuable and consistent video content to your target audience with the aim of attracting, engaging and converting qualified leads.
Dipstick help you understand your consumer behaviors and what makes them tick.
Valuable content
Meaningful content
Useful
Relevant
Entertaining
Informative
Vertical Video (Facebook& IG)
is important because no one is going to adjust to you. That is why your vertical videos are much more important because they are contextual and native
360 videos
allows your users to experience your brand applicable to hotels, travel agencies, etc.
Cinemagraphs (Facebook& IG)
Cost effective. Mini video and very powerful (gif+photo+video)
15 second video (Facebook)
compulsory to watch.
Distribution
Different platforms have different objectives
Social Media- Attracting, it is the most effective and cost efficient way of reaching your audience
Social and Online Ads- Engaging
Engagements which leads to conversion=sale
Website/Microsite- Converting
This is where you make your sales. Videos should be able to reinforce the conversion.
When you go to social media ads- you have limitations on duration.
With Social Ads you have very limited time to relay your message to your consumer.
Video is part of the ecosystem for your marketing strategy
Millennials are emotional beings and relate more to videos.
Video increases awareness.
Social Media us highly measurable
As a result, you can make fact-based actions to make it more customizable for your audience
Getting more people to take action on your app or brand
Look at your data and re-think who you need to target.
Optimize your campaigns according to your goals
Prioritize your metrics.
Do A/B testing instead of trying to achieve 3 goals in one campaign
For example, on brand awareness: will it be video view or reach and frequency? Focus on one instead of trying to hit both.
Ask what you want from your campaign? And work towards that end goal.
What are your campaign goals?
Match target KPI to Campaign Objective
“Focus on the KPIs that lead to business result”
What do consumers think?
“People Don’t dislike Ads, they don’t like bad experiences. “
At the end of the day advertisers want a proper relationship with you.
“Marketer’s Challenge: You have enough understanding of your brand but you didn’t know enough about your audience.”
“Social is not being leveraged in the best possible way, as marketers, everyone is really interested in engagement.”
Brands have run of out content to put out.
“Content is the most valuable and important currency on social.”
Social balance acquisition and retention
Understanding every piece of content from attracted to switched
Shifting conversations to Loyalty using content
What is the ROI of Social?
Don’t focus a piece of content to a particular action, instead shift your consumers to Loyalty.
How many from your audience engage once, twice or three times
Average engagement in a 3-month period only engaged .97% percent
Diversify conversation and talk to your consumers. What they like?
Stop putting a dollar value to your actions instead get more interactions
Talk less and listen more to your audience
“Marketing is a reflection of your personality.”
“Perception is stronger than the truth”- @IdeasAndrew
Let perception be your truth today.
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see why DigiMarCon stands out above the rest in the marketing industry
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DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
5-Star Luxury Event Venues
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Extensive & Memorable Networking Experiences
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
Industry Thought Leaders from Leading Brands
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
Premium Comfortable Meeting Spaces
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
Value for Money & Generous Discounts
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Collaborative Learning & Audience Participation
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
Meet the Speakers in Person
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Exceptional Customer Service
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
TECHSPO Technology Expo
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
On Demand Library Access
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
The Largest Digital Marketing, Media & Advertising Community
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
Safe, Clean & Hygienic Event Environment
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
- Limiting Venue Capacities to allow for Social Distancing
- Health and Safety Protocols
- Safe Food and Beverages and Food-handling
- Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
- Sanitation and Disinfection of Common and High-Traffic Areas
- Physical Distancing Measures Between Attendees
- Social Distancing Room and Seating Configurations
- Non-Contact Thermal Temperature Scanning
Hybrid Events: Attend In-Person or Online
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
High-Profile Audience From Leading Brands
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
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