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Welcome to the On Demand Page for DigiMarCon Asia Pacific 2026.

Master Classes (On Demand)

Wednesday, June 25th, 2018
Below are the slide decks for all the Master Classes on Wednesday, June 25th, 2018 at the ANZ Stadium in Sydney, Australia.

APAC-2018-01
Conversational Marketing Master Class
Tony Eades
CEO (APAC) and Chief Strategy Officer
Salted Stone
Overview
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Overview
How engaged is your brand with your prospects and customers?

Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to
the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of quick message and those three little dots signaling a reply.

Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on – phone, text, Facebook Messenger, email, Slack, and more.

Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience and real-time data are driving today’s marketing and sales experience.

Be prepared to discover:

• Why the Marketing Funnel is dead and the customer centric Fly Wheel is the key
• How chat bots are blurring the line between marketing, sales and service
• How Messenger delivered a 477% improvement in the cost per lead (Case Study)
• How to generate leads and engage customers through conversational marketing
• How SMarketing is driving a unified sales and marketing team
• What tools and technologies you need in your 2018 MarTech Growth Stack to do all the heavy lifting for you

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APAC-2018-02
Digital Strategy Master Class
Hedvig Lyche
Founder & Managing Director
Core Agency, Asia
Overview
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Overview
The Role of Behaviorism in Your Marketing Strategy Understanding what emotions trigger action and how leveraging relevant emotional hooks can effectively drive behavioral change is critical when developing your marketing strategy. However in an age of consumer control and a shift in attitudes towards the role of brands, emotional connectivity must be based on real demonstration of value. Today authenticity, transparency and credibility is key to effectively engaging a hard to engage audience and so truly understanding your consumer, your environment and your role in the greater eco-system is crucial in order to succeed. So how do you define your role? What data do you gather, for what purpose, from what sources and what do you analyze it against? In this masterclass we will demonstrate how to build your blueprint and develop a marketing framework that allows you to effectively maneuver the plethora of channels and the ocean of data available to you, to help extract the right insights and build a strong and dynamic strategy to deliver content with impact.
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APAC-2018-03
Social Media Marketing Master Class
Mathew Slavica
Founder
Digital Stand
Overview
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Overview
The master class will focus on three key areas:

1. The art and science of performance-based social media – How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.

2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.

3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.

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APAC-2018-04
Video Marketing Master Class
Inez Gn
Digital Account Director
Carbon Interactive
Overview
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Overview

Did you know that Cisco predicts 80% of online traffic will be videos by 2019? Videos are hands down the most effective form of marketing available to us today? Using video marketing can be incredibly effective when used correctly, but it may be overwhelming to get started. What sort of strategy should you be using? What kind of videos should you be doing? What are the latest trends for video content marketing? In this session, Inez shares the art behind video content marketing, and how to go about using videos to story-tell effectively for different digital platforms.

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APAC-2018-05
LinkedIn Marketing Master Class
Andrew Chow
Managing Director
Ideas & Concepts
Overview
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Overview
Linkedin Marketing is one of the most overlooked social media platforms for Digital Marketers. There are primarily 2 main springboards for marketing within Linkedin; the corporate branding and the personal branding. Linkedin is probably the only platform which everyone in the organisation can be part of the branding and marketing strategies. This master class will highlight key areas of focus for any brand on Linkedin and to leverage personal branding so that everyone in the organisation can be a key person of influence in their field.

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General Sessions (On Demand)

Thursday, August 27th, 2018
Below are the video and slide decks for all the General Sessions on Thursday, August 27th, 2018 at the ANZ Stadium in Sydney, Australia.

APAC-2018-06
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge
Tony Eades
CEO (APAC) and Chief Strategy Officer
Salted Stone
Overview
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Overview
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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APAC-2018-07
From Social Insights to Business Impact
Ben Soubies
Head of APAC
Talkwalker
Overview
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Overview
Digital has changed the way consumers and businesses communicate with each other. It is creating on one hand new opportunities but also new threats and risks. Transitioning from insights to impact is key and we will see how companies can leverage social & online listening to their advantage.
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APAC-2018-08
How Artificial Intelligence & Machine Learning Are Transforming Modern Marketing
Almitra Karnick
Head of Marketing
CleverTap
Overview
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Overview
This presentation will cover how all aspects of marketing have evolved over the years. How AI will shape the landscape of marketing in the years to come and why marketers need AI to assist them for their jobs. The future lies in working towards better customer experience and especially customer retention seems to be the key.
Marketers have to be on the lookout throughout – need to keep learning and keep a continuous tab on the customer’s pulse in order to deliver the best.
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APAC-2018-09
The Evolving Role of a Marketer in the Digital World
Sharanya Ramachandran
Senior Product Marketing Leader
Zoho
Overview
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Overview
The digital era with evolving technologies are increasing challenges for a digital marketer to communicate effectively with their audience. However, these rising challenges also give rise to plenty of opportunities – opportunities to understand the individual behaviour of a consumer.

This session focuses on how marketers can leverage these opportunities to reach and engage their audience better. Email marketing and marketing automation can be a marketer’s best friend if used effectively.

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APAC-2018-10
How Media Will Be Transformed By The Blockchain
Ian Farmer
Managing Director
Frontiering
Overview
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Overview
Blockchain technology is transforming many industries from Finance, Logistics and Information Technology. Hear how the Media industry is being disrupted by this trustable transparent infrastructure, and learn what the implications are for; Publishers, Advertisers, Agencies, Marketing Professionals and the Advertising industry.
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APAC-2018-11
Where Did My $ Go? How To Measure Real Business Outcomes
Astha Kalbag
Marketing Science Expert
Facebook
Overview
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Overview
In today’s hyper connected world, our consumers are everywhere and on-all the time. More than ever before, our audience is consuming more content, across multiple channels and multiple devices. In this hyper fragmented world, how do you really measure the value of your marketing investments on business outcomes that truly matter? Let’s moves away from vanity metrics (engagement, click through rates etc.) and instead understand how to measure the incremental value your marketing effort on your business’ bottom line. In any case – Don’t we all know that one person who just doesn’t believe in the value of marketing? Let’s measure it correctly and prove it.
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APAC-2018-12
The Modern Marketing Mandate
Luca Destefanis
GBS & Industry Marketing Leader
IBM Asia Pacific
Overview
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Overview
The marketing transformation journey is like a never stopping roller-coaster. What are the key traits of successful CMO’s? How are Analytics changing the way marketers operate? How is Artificial Intelligence enabling new Customer Experience?
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APAC-2018-13
Busting the Myth of B2B Social Media
Kelvin Lee
Global Director, Social Media
Thomson Reuters
Overview
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Overview
Running social media in a B2B (business to business) firm is often misunderstood by most C-suites or even marketing teams. The act of simply ‘doing social media’ for your company by setting up a blog or running Facebook or Instagram ads is long gone. These methods don’t work themselves, especially in a b2b landscape.
Today, your firm’s targeted decision makers and buyers expect and demand a more humanized and social approach on why and how they engage with your brand, senior executives, employees and solutions. Understand why and how top B2B brands break down their b2b social media approach.
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APAC-2018-14
Why Facebook Messenger is the Next Big Marketing Channel
David Fallarme
Head of Marketing, SEA & India
HubSpot
Overview
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Overview
When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today — no budget or technical skill needed.
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The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning

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